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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Paperback – September 2, 2014
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads and leads into customers
- Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
- Print length224 pages
- LanguageEnglish
- PublisherJohn Wiley & Sons
- Publication dateSeptember 2, 2014
- Dimensions5.9 x 0.7 x 8.8 inches
- ISBN-109781118896655
- ISBN-13978-1118896655
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Editorial Reviews
Review
"Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy" (Entrepreneur Middle East, January 2015)
From the Inside Flap
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you'll find:
- New sections on visual content, tools as content, and Google+
- A new chapter on viral marketing for mere mortals
- A bonus section on startup/entrepreneurial marketing
With Inbound Marketing, you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."
--SETH GODIN, author of Meatball Sundae
From the Back Cover
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working.
With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers.
This fully updated edition includes new material on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you’ll find:
- New sections on visual content, tools as content, and Google+
- A new chapter on viral marketing for mere mortals
- A bonus section on startup/entrepreneurial marketing
With Inbound Marketing, you’ll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies.
“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”
―SETH GODIN, author of Meatball Sundae
About the Author
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.
DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
Product details
- ASIN : 1118896653
- Publisher : John Wiley & Sons
- Publication date : September 2, 2014
- Edition : 2nd
- Language : English
- Print length : 224 pages
- ISBN-10 : 9781118896655
- ISBN-13 : 978-1118896655
- Item Weight : 2.31 pounds
- Dimensions : 5.9 x 0.7 x 8.8 inches
- Best Sellers Rank: #371,426 in Books (See Top 100 in Books)
- #51 in Retailing Industry (Books)
- #247 in Web Marketing (Books)
- #379 in E-Commerce (Books)
- Customer Reviews:
About the authors
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I am the co-author of "Inbound Marketing: Getting Found In Google, Blogs, and Social Media."
My day job is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market their products by "interrupting" their potential customers with advertisements, cold calls, email blasts, etc. We humans have gotten sick of being interrupted by marketers and have gotten better-and-better at blocking them out with new technology such as caller ID, spam protection, TIVO, etc. HubSpot helps businesses transform they way they market from interrupting potential customers to helping them "get found" by them in the natural course of the way they work today in Google, in blogs, and in social media sites. In other words, we help companies transform from "outbound marketing" to "inbound marketing." Despite only starting the company a few years ago, we have over 1700 paying customers who on average increase their leadflow by 6x within 6 months of buying our product.
In addition to working at HubSpot, I am an EIR at MIT where I lecture on startups and marketing as well as help students when I can.
Prior to HubSpot I was a venture capitalist. It was in working with small startups that I realized that the fundamental way in which marketing has worked for the last several decades was simply broken.
Prior to being a vc, I was a student at MIT where I was a Sloan Fellow. I spent a lot of time at MIT studying web2.0, business model transformation, and innovation.
In the early part of this decade, I spent four years running sales at Groove Networks prior to it being acquired by Microsoft. I spent the first 10 years of my career in sales and marketing roles at Parametric Technology Corporation where I joined in startup mode and helped it grow to be over $1billion in revenue.
In my spare time, I like to read books by folks like David Meerman Scott, Seth Godin, Clayton Christiansen, Geoffrey Moore, etc. I also play guitar poorly. I enjoy all kinds of sports like tennis, squash, running, and golf. I can often be found in summertime enjoying a Red Sox game in Fenway Park.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book easy to read and understand, particularly noting its clear explanations and suitability for beginners. Moreover, they appreciate its comprehensive content, with one customer describing it as an excellent primer on the subject.
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Customers find the book readable and useful, with one customer noting it serves as a comprehensive primer for sound inbound marketing strategies.
"Great book...." Read more
"Remarkable & insightful read...." Read more
"Fantastic read, fun and enjoyable but gets right to the heart of how to overcome issues with traditional marketing...." Read more
"Extremely useful! Inbound Marketing is the present and the future of Marketing...." Read more
Customers find the book insightful, serving as a good primer on inbound marketing with concepts like building remarkable content.
"Remarkable & insightful read...." Read more
"The bible for any inbound marketer... awesome suggestions, tips, and others to research and follow...." Read more
"best of its kind for digital marketing, they really own that category." Read more
"...and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject...." Read more
Customers find the book easy to read and understand, particularly noting its clear explanations and suitability for beginners.
"great all encompassing book on inbound marketing, quick read." Read more
"Excellent book easy to read and direct to the point gave me lots to think about and lots to improve on." Read more
"The book is well structured, but very basic...." Read more
"...Each chapter is full of helpful tips...." Read more
Reviews with images

These tactics are from 2005. Tactics change strategy stays the same
Top reviews from the United States
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- Reviewed in the United States on November 29, 2014Format: PaperbackVerified PurchaseFor social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.
The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:
1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in today’s overcrowded library of content marketing books.
2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This book’s focus on attracting, tracking and building trust at the right stage in a buyer’s decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.
3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.
4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.
- Reviewed in the United States on September 23, 2014Format: PaperbackVerified PurchaseThree cheers for the founders of HubSpot who wrote their own soft sell. It’s not to say that the book does not accurately cover all the dive-in layers of Inbound Marketing available. It does, and offers broad insight for how any business could harness such. Since I enjoy analytics and analysis, I enjoyed the topics covered for the importance of measuring what works, how you know what works, and letting go of what is non productive. Conversion is a reality pill that does not come with a spoonful of sugar at times. Numbing analytic analysis is hard for most businesses to swallow. I also agree with what is covered concerning intrusion marketing, and why it has no room in online marketing. Digressing though, the chapter covering SEO is 50% up to speed with 50% behind. That’s Verizon’s uploads equally downloads motto these days. It is definitely not written to provide an non techie entrepreneur sufficient panoramas. If you’re an online marketer, add this book to your library. Will it make you wiser? That I think will depend on your real world experiences as well as education level. Will it refresh or possibly have you reassess? Maybe, it again will depend on your optic of inbound.
- Reviewed in the United States on December 31, 2019Format: PaperbackVerified PurchaseGreat book.
Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing.
Each chapter is full of helpful tips.
I think that those who follow all the steps from the first to the last chapter, than success is guaranteed.
- Reviewed in the United States on September 10, 2014Format: KindleVerified PurchaseRemarkable & insightful read. This book explains to 'be found' you need to ensure your company's value proposition is truly remarkable, in order to prompt you to ask yourself whether your product or service is worth other people's 'remarks'. This book is the perfect example of this, I felt the need after reading it to share and remark when ever I could. Whether you are a beginner or think you know your stuff, this is a must read. Dharmesh and Brian did a fantastic job. 5/5
- Reviewed in the United States on February 13, 2015Format: PaperbackVerified PurchaseToo orientated towards normal sales, like services. Needed it for more tangible products, like my books. Some good advice, but the majority of it I had already figured out on my own.
Big complaint...obviously uses the book to lure customers into a myriad of sites that he owns that you have to pay a fee to use.
So fair on the knowledge, but otherwise a typical internet con to seduce the innocent.
- Reviewed in the United States on June 6, 2016Format: KindleVerified PurchaseI like that the book gives real life examples how why inbound marketing works. I read it as a refresher.
Highly recommended to any type of marketer. Outbound marketing is so intrusive. Inbound not only makes sense but the leads from it are warm and already know about you and how you can help.
Cannot wait for the next book.
- Reviewed in the United States on February 24, 2019Format: KindleVerified PurchaseThe world is about inbound engagement, and this book covers some of the basics I’m developing an inbound strategy for your business. Focusing on onmichannel engagement, the book will help guide the user to solid digital results. A good read.
- Reviewed in the United States on July 31, 2019Format: KindleVerified PurchaseThe teachings are not new, but they are radical Christ teachings. When your brand is love, and your product is serving it hits the spot and knocks the getting concept on the head. The cost of giving is receiving.
Top reviews from other countries
- Roibin O'TooleReviewed in the Netherlands on March 9, 2016
3.0 out of 5 stars Good but not spectacular
Format: KindleVerified PurchaseIt's an alright book but it doesn't go very deep into the material. It's a nice overview if you wish to know more about inbound marketing.
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Aurelio Martins NaineReviewed in Brazil on January 7, 2024
5.0 out of 5 stars Qualidade do conteúdo do livro
Format: PaperbackVerified PurchaseEsta todo em inglês
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Carlos RodriguezReviewed in Spain on July 17, 2017
5.0 out of 5 stars Imprescindible para los que intentan aprender de Inbound Marketing
Format: KindleVerified PurchaseEs un buen manual sobre el Inbound. Te da una visión no sólo de este tipo de marketing digital sino también te da estrategias prácticas de marketing online general. Con su lectura es suficiente para aprobar, por ejemplo, la certificación de Hubspot. La edición es buena, funciona bien en el kindle. El lenguaje es sencillo y directo. Fácil comprensión.
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alberto carbajalReviewed in Mexico on November 30, 2019
5.0 out of 5 stars Muy buen libro
Format: PaperbackVerified PurchaseMuy buen libro
- Ron WoolleyReviewed in Australia on August 4, 2015
4.0 out of 5 stars Old ways don't hack it anymore
Format: KindleVerified PurchaseThis was an up-to-date read with some challenging thoughts that I have found quite useful in a competitive marketing environment. Old ways won't hack it anymore...we need to understand why new work better - this book did it for me.